A design studio

Ink & Idea

Turning Vision Into Visuals

Every idea is worth believing in, and Ink & Idea ensures there's always a way to bring every idea to life!

View Our Work

Who We Are

Design begins with thinking

Ink & Idea is a creative design studio built on the belief that design begins with thinking. We focus on idea-first visual systems that help brands, events, and individuals communicate clearly and intentionally.

From structured design systems to micro-branding services — each offering is delivered digitally and can be extended into full custom services.

Idea → Ink Series
01
Designed Words
02
Brand Envisage
03
Event Branding Suite
04
Content Visual Identity
05
Wedding Visual Identity
06

What We Offer

Our Services

000%
Idea → Ink Series
01— Ink & Idea

Think before you design.

A structured thinking toolkit that helps you capture, organize, and express your ideas before any design work begins.

  • Idea capture sheets
  • Thought-mapping pages
  • “Write it clearly” prompts
  • Final expression page
02— Ink & Idea

Language meets visuals.

Beautiful typographic products that bring the power of a single word or phrase into your everyday space.

  • Desk cards with editorial typography
  • Wall prints — curated phrases
  • Coasters with one powerful word
03— Ink & Idea

See your brand before you build it.

A visual direction toolkit for new brands. Define your values, clarify your identity, and get a visual starting point.

  • Brand clarity worksheet
  • Values definition page
  • Visual direction guide
  • One Instagram post template
04— Ink & Idea

A complete visual identity for your event.

From invitations to signage, create a cohesive visual language that makes your event feel intentional and memorable.

  • Invite design
  • Thank-you card
  • Menu & signage design
  • Color & typography direction
05— Ink & Idea

A design framework for your content.

Build a cohesive visual system for your social media. Make your feed unmistakably yours.

  • Content categories defined
  • Visual style per category
  • Post layout examples
  • Reel cover system
06— Ink & Idea

A brand identity for your wedding.

Custom logo, curated colors, and beautifully designed stationery that tells your love story across every detail.

  • Wedding logo / monogram
  • Color & font direction
  • Invite + save-the-date design
  • Social media story templates
07— Ink & Idea

Scaled-down branding, delivered digitally.

Everything you need to start building a recognizable brand presence — without a full brand project.

  • Logo direction (1 concept)
  • Color & font system
  • 3 social media visuals
08— Ink & Idea

Your ideas, structured into visual systems.

Expert creative guidance across brand direction, content strategy, event identity, and personal branding.

  • Brand direction & visual identity
  • Content systems & strategy
  • Event identity consultation
  • Personal identity guidance
  • Strategic creative consulting

Portfolio

Selected Work

By the Numbers

Studio Highlights

Idea-First
Design Philosophy
8
Design Services
100%
Custom Designs
24hr
Response Time

Our Pricing

Service Pricing

Swipe to explore →

Digital product

Idea → Ink Series

We help you think before we design

₹1,299per kit

Includes

  • Idea capture sheets
  • Thought-mapping pages
  • “Write it clearly” prompts
  • Final expression page

Price Breakdown

Idea capture sheets (set of 4)₹299
Thought-mapping pages (set of 3)₹349
“Write it clearly” prompt set₹299
Final expression page₹149
Bundled kit price₹1,299

Available as individual sheets or full kit. Delivered as printable PDFs.

Digital product

Designed Words

Language + Visuals

₹599starting

Includes

  • Desk cards (single word/line)
  • Wall prints (editorial typography)
  • Coasters with one word

Price Breakdown

Desk card — single design₹599
Wall print — A4 digital file₹899
Coaster design (set of 4)₹1,499
Full ‘Designed Words’ pack₹2,799

Digital files for personal printing. Custom words/phrases available at +₹200 per piece.

Design service

Brand Envisage

Product → Service bridge for new brands

₹5,499one-time

Includes

  • Brand clarity worksheet
  • Values definition page
  • Visual direction guide
  • One Instagram post template

Price Breakdown

Brand clarity worksheet₹800
Values definition page₹700
Visual direction guide₹2,000
1 Instagram post template₹1,299
Bundle total (save ₹1,300)₹5,499

Ideal for solopreneurs and early-stage brands establishing their visual voice.

Design servicePopular

Event Branding Suite

Complete event visual identity, delivered digitally

₹12,999per event

Includes

  • Invite design
  • Thank-you card
  • Menu / signage
  • Color & typography direction

Price Breakdown

Invite design (digital file)₹3,500
Thank-you card design₹1,800
Menu + signage design₹3,200
Color & typography guide₹2,500
Bundle total (save ₹3,000)₹12,999

Add-ons: additional print formats ₹999 each, social story templates ₹2,499.

Design service

Content Visual Identity

A content design framework for consistent feeds

₹9,999one-time

Includes

  • Content categories defined
  • Visual style per category
  • Post layout examples
  • Reel cover system

Price Breakdown

Content category strategy (5)₹2,000
Visual style guide per category₹2,999
Post layout examples (10 posts)₹2,500
Reel cover system (6 covers)₹2,500
Bundle total₹9,999

Delivered as a Canva or Figma template kit. One round of revisions included.

Design servicePopular

Wedding Visual Identity

A brand identity for a wedding

₹22,999full package

Includes

  • Wedding logo / monogram
  • Color & font direction
  • Invite + save-the-date design
  • Social media story templates

Price Breakdown

Wedding logo / monogram₹4,500
Color & typography guide₹2,000
Invite design (digital)₹5,000
Save-the-date design₹3,500
Social story templates (6)₹4,999
Bundle total (save ₹5,000)₹22,999

Multi-function / multi-day events (e.g. Mehndi, Sangeet, Wedding) add ₹3,999 per day identity.

Design service

Micro Branding Package

Scaled-down branding, delivered digitally

₹7,999one-time

Includes

  • Logo direction — 1 concept
  • Color & font system
  • 3 social visual templates

Price Breakdown

Logo direction (1 concept, 2 formats)₹3,500
Color & font brand system₹2,000
3 social visual templates₹2,499
Bundle total₹7,999

Perfect for freelancers, side projects, and pop-ups. One revision round included.

Consulting

Creative Consultant

Creative direction that transforms ideas into visual systems

₹2,999per session

Includes

  • Brand direction
  • Content systems
  • Event identity
  • Personal identity
  • Strategic consulting

Price Breakdown

Single clarity session (60 min)₹2,999
3-session strategy pack₹7,999
Monthly retainer (4 sessions)₹10,999
Full project consulting (custom)On quote

Sessions delivered via video call. Notes + action plan shared post-session.

8
Offerings
599
Starting price
1.2L+
Full-scope engagement

Prices are indicative. Custom scopes can be quoted separately based on project complexity.

Devangi Rupani· DEVANGI RUPANI · FOUNDER & CREATIVE DIRECTOR · INK & IDEA · DEVANGI RUPANI · FOUNDER & CREATIVE DIRECTOR · INK & IDEA · DEVANGI RUPANI · FOUNDER & CREATIVE DIRECTOR · INK & IDEA · DEVANGI RUPANI · FOUNDER & CREATIVE DIRECTOR · INK & IDEA · DEVANGI RUPANI · FOUNDER & CREATIVE DIRECTOR · INK & IDEA

Meet the Founder

Devangi Rupani

Founder & Creative Director

Devangi is a creative designer with a sharp eye for aesthetics and a deep love for visual storytelling. She founded Ink & Idea with a simple belief — that every person and every brand deserves design that feels personal, polished, and powerful.

From hand-illustrated wedding suites that capture the magic of your celebration to business branding that commands attention, Devangi pours intention and artistry into every project.

Great design doesn't shout — it speaks for your brand in ways words never could.

Let's Connect

Let's Create Together

Have an idea? Let's bring it to life. Fill out the form and we'll get back to you within 24 hours.

We typically respond within 24 hours.